We are looking to hire,Marketing Automation Specialist Job at Simplot Australia Pty Ltd Jan 2023
Marketing Automation Specialist Job
Melbourne, VIC, AU, 3194
Full time
About Company
The potato, vegetable, seafood, and sauce businesses of Simplot Australia, a firm that also engages in food production and agriculture, serve the largest retail and food service clients in Australia and New Zealand. January 2023: Marketing Automation Specialist Position at Simplot Australia Pty Ltd.
By maximising the value of the best Australian-grown vegetables and worldwide seafood, we are dedicated to providing cuisine that Australians and New Zealanders enjoy. We are a top supplier of wholesome, sustainable, and high-quality food. A few of our illustrious brands that have contributed significantly to Australian culture for many years include Leggo's, Birds Eye, Edgell, John West, and Chiko.
In Australia, we have five production facilities and six sales sites. Nearly 2000 persons are employed throughout all of these activities. We are essential to the global J.R. Simplot Company.
Job Responsibilities
- Collaborate with the brand team and communication team to bring new customer journeys to life and optimise existing.
- Ability to write SQL and use Marketing Automaton to create audiences for customer journeys.
- Lead ongoing tracking, analysis and reporting of email activity and conversion goals to deliver on objectives.
- Develop and support solutions that deliver a calendar of cross-channel campaigns across Email, Push and Web channels within the Marketing Automation platform.
- Leverage knowledge of Salesforce Pardot to develop email campaigns which leverage lifecycle customer journeys and optimisation through creative testing, multivariate and A/B testing.
- Foster strong working relationships and synergy with the Category teams across the business, particularly Commercial.
- Monitor and build relationships with agencies and media to ensure high standards of work and deliverables are met.
- Share insights and best practice recommendations with marketing team for ongoing optimisation.
Job Requirements
- You will be a strong storyteller with excellent writing skills. CRM platform experience is essential. Including strong marketing platform experience in Salesforce Marketing Cloud and Pardot. You will bring experience in building end to end customer journeys.
- Strong experience managing SQL queries.
- Experience in executing digital engagement through a range of channels and platforms including eDMs, Salesforce Pardot, social media web, and other tools
- Strong technological literacy across a range of products and platforms – with experience in targeted digital growth
- Demonstrated project management and communication (verbal and written) skills and high attention to detail in working with internal and external stakeholders at all levels of business
- Solid understanding of data analytics, including knowledge of analytics software such as Google Analytics
- Excellent interpersonal skills with a collaborative attitude and outgoing personality
- A can-do attitude and a willingness to further learn and progress within the digital spaceAPPLY NOW
